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Use of social Media in Bangladesh

Social media is an overwhelming reality in Bangladesh's information world. It reaches about half the population and though there are socio-economic and gender divides, the people who matter and whose voices are heard and listened to are on social media. So it's impossible to ignore this  fact of life  

Study of recent trends has become important as it impacts a wide range of activities that lead to short and long term gains. It has attracted considerable investment in every sector and they are looking for profits. At the same time, some sectors are not looking at economic gains but political ones. In fact this sector is a high-stake-holding one because it's hoping to change the regime and therefore gain political and economic power at the state level.  

Apart from that there are the entertainment and e-commerce sectors which have become a new playing field where many sorts of innovations and activities are noted. While these activities are on, the participants and consumer behavior in terms of the social media sector are in a state of hype. The weak information infrastructure on social media itself has produced a great deal of interest and optimism. While there are reasons for the same, an analysis of efficiency and efficacy has been made. So, though the sector is large, it's not yet an organized one with long term performance goals.

That is the usual nature of social media everywhere. But the fact remains that a better insight into socio-economic or political results emanating from its activities would lead to greater gains. That awaits to be done but a few organized study projects have been undertaken. Some preliminary opinions are shared here.

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